Privacy & Data Processing

Privacy and the ethical collection and use of data is important to us here at UserSignals. Keep reading to learn more about the information we collect and how we use it.

UserSignals (“the website” “we” or “us”) respects your privacy and has adopted policies and procedures to ensure that information collected by UserSignals about visitors (“you”) is handled responsibly. This Privacy Policy describes the privacy practices of UserSignals. Because we collect in-app activity about individuals on behalf of our customers please ensure that you understand our privacy policies and that they are adequate for covering all of the data handling and privacy requirements relevant to your organization. Please ensure that your privacy policies are appropriate and that you obtain any necessary consent from your users for using UserSignals to track their in-app activity.

Information Collection, Use and Retention

By integrating UserSignals with your website we will automatically collect information about your users including user ID, pages visited, on-page activities such as clicks and form submissions, browser errors, page load speed, form submissions and more. We do not collect any user input within form fields. By using UserSignals you authorize us to collect and store this information about your users or visitors for your organization to use for supporting your business and users/customers.

Because UserSignals is not set up to handle certain types of sensitive information, the transfer of sensitive information or some types of PII such as addresses, medical data and government identification numbers may constitute violation of our terms of service and may result in account termination or the removal of sensitive data without notice or warning.

If you need to use sensitive information in conjunction with the data we collect, we recommend exporting your UserSignals data and joining it to data within your own system or sending us an abstracted token or identifier that represents meaningful information within your organization but is not representative of meaningful data to third parties.

Typically, UserSignals retains collected data for 3 months from the date of collection after which it will be scheduled to be automatically removed from our system. Our data retention period can be customized by request. When a customer chooses to end their business relationship with UserSignals we will schedule any data that we have collected to be automatically removed from our systems.

User Identification and Tracking

To associate your activity with your user account, customers using UserSignals will pass your user ID into any event that is sent to us so that we can properly attribute which user did what. When a user ID is not available we assign a pseudo ID using cookies or browser storage to identify you and associate your activity with a future user ID if one becomes available through sign up or sign in. If this cookie is cleared from your system and a user ID has not become available any activity tracked can no longer be associated with you or your device.

Data Processing

As data processor, UserSignals processes and stores data on the behalf of our customers. As of April 2018 all data that we collect is processed internally and stored either within a data center operated by Liquid Web or within Amazon's AWS platform. Only select individuals within the UserSignals team have direct access to the data that we collect or the ability to interact with any of the processing utilities that we use.

Information Transfer

The data we collect will not be shared with, transferred to or sold to any third party, advertiser, vendor, or any other company or organization without your consent except where required for compliance with data governance laws and law enforcement in your region. You can extract the data we collect about your users at any time through the export utility.

Log Data

We want to inform you that whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer's Internet Protocol (“IP”) address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Cookies & Similar Technologies

Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer's hard drive. Our website uses these “cookies” to collect information and to improve or personalize our services. You have the option to accept or refuse these cookies and may delete them through your browser's built-in privacy mechanisms at any time. If you choose to refuse or delete our cookies, you may not be able to use some portions of our Service as their use is necessary for certain functionality.

As a UserSignals customer, when somebody visits your tracking-enabled website without providing a user ID we may store a cookie that can be used to unify their activity with their historical record when a customer ID becomes available. If this cookie is deleted or expires before a user ID becomes available it cannot be used for identification because it cannot be connected with any identifiable information within our system or our customers' systems.

Children's Privacy

We do not knowingly collect personally identifiable information from children under 16. In the case we discover that a child under 16 has provided us with personal information, we will immediately delete this information from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to perform necessary actions.

Data Governance and Regional Laws

Because laws vary from region to region UserSignals will make the utmost effort to adhere to all appropriate data governance laws by region where we are providing our services. We may be required to comply with any reasonable requests from law enforcement agencies which may require sharing information that we have collected with law enforcement agencies that have provided proper proof of authority.


UserSignals is currently working to ensure compliance with GDPR so that European businesses may use our data collection services to track the in-app activity of their users. We estimate that we are currently 80-90% compliant.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

You may contact us regarding our privacy policies at